EL IMPULSO DE UNA NUEVA GENERACIÓN

Client: CUPRA
Role: Copywriting
Agency: 14
2022



Different ads for CUPRA Born launch campaign. In 2022, CUPRA launched its first 100% electric car. We carried out the transcreation of the concept and the film for the Spanish and Catalan markets while creating several different ads. 





7 SEGUNDOS PARA SABER QUE ES PARA TI 

Client: CUPRA
Role: Copywriting
Agency: 14
2022



Different ads for CUPRA Formentor 2022 campaign. In 2021, the CUPRA Formentor was launched with the statement “7 seconds to know if you love it or you hate it”. Now we present it as if the customer already knows the CUPRA Formentor is for him/her, as the 7 first seconds have already happened. We also created several marquees for Madrid, the city in which the brand wants to grow fast, especially with its hybrid models.

WE DON’T LOOK FOR FOLLOWERS.
WE LOOK FOR SEEKERS. 


Client: CUPRA
Role: Copywriting
Agency: 14
2022



Social media ads. CUPRA presents itself as more than a car brand. That's why it always seeks to go further, to create new experiences for those who follow them. But CUPRA is not interested in regular followers. The brand only seeks those who live with the same desire to discover the unknown as themselves.

TODO INVENTO EMPIEZA CON UN IMPULSO

Client: CUPRA
Role: Copywriting
Agency: 14
2021



Social media ad for CUPRA related to the International Inventor’s Day. To start creating, we must start believing. 

ARRIBA TAN LLUNY COM VULGUIS

Client: CUPRA
Role: Copywriting
Agency: 14
2021



Print ad for Lleida’s autumn festivities.