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THE FREEDOM OF SPORT AT HOME

Client: Volava
Role: Copywriting
Agency: Enrenow
2019



Social media ad for Volavas’s digital campaign. Volava is a cycling service for your home with professional live and on demand sessions. We decided to focus on communicating the three main benefits of the cardio experience: Ease, immediacy, and connectivity. We decided also to unite them in the concept of freedom in order to provide the brand with a more aspirational value.