LEVI’S® 501®
Client: Levi’s
Role: Copywriting
Agency: sivasdescalzo
2023
150 years of Levi’s® 501®. SVD and Levi's® come together for a limited edition 501® jean that commemorates the timeless icon's 150th anniversary. To celebrate this special occasion, we payed homage to the 501®'s narrative with a heartfelt "Love Letter from Barcelona.”
Client: Levi’s
Role: Copywriting
Agency: sivasdescalzo
2023
150 years of Levi’s® 501®. SVD and Levi's® come together for a limited edition 501® jean that commemorates the timeless icon's 150th anniversary. To celebrate this special occasion, we payed homage to the 501®'s narrative with a heartfelt "Love Letter from Barcelona.”
BACK TO WORK
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Back to Work campaign. When you go back to work after a long vacation, you can find yourself a little out of place. Emails, meetings... So to hide that internal chaos, you can always look amazing.
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Back to Work campaign. When you go back to work after a long vacation, you can find yourself a little out of place. Emails, meetings... So to hide that internal chaos, you can always look amazing.
SUMMER SALE
Client: sivasdescalzo
Role: Conceptualization
Agency: sivasdescalzo
2022
Client: sivasdescalzo
Role: Conceptualization
Agency: sivasdescalzo
2022
Summer Sale campaign. To promote the Summer Sale, we decided to present it as something refreshing, as the heat wave we were suffering from was on everyone's lips. Nothing better than discounted products to keep your head busy.
SINGLES’ DAY
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Singles’ Day campaign. Like many other foreign trends, Singles' Day has also made its way to the European market. For this reason, we wanted to take advantage of this moment with some casual ads, which focused on the love of sneakerheads for their collections.
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Singles’ Day campaign. Like many other foreign trends, Singles' Day has also made its way to the European market. For this reason, we wanted to take advantage of this moment with some casual ads, which focused on the love of sneakerheads for their collections.
CHRISTMAS
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Christmas campaign. We wanted to present our Christmas campaign showing the chaos of the overwhelming amount of demand that there is during these days with a humorous tone, instead of appealing to the idyllic component of the holidays.
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Christmas campaign. We wanted to present our Christmas campaign showing the chaos of the overwhelming amount of demand that there is during these days with a humorous tone, instead of appealing to the idyllic component of the holidays.
BCN
The essence of a city is influenced not by what is shown in advertisements, but by how the people who live in it think and act. Not by the pictures you see, but by the colors that arise from its sky, which are impossible to capture in a frame, but always recognizable by those who contemplate it every day.
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La esencia de una ciudad viene marcada no por lo que se muestra en sus anuncios, si no por cómo se piensa y por cómo se actúa viviendo en ella. No por las fotografías que te enseñan, sino por los colores que emana su cielo, imposibles de capturar en un fotograma, pero siempre reconocibles por quienes lo divisan cada día.
SVD FOUNDATION SERIES
Client: sivasdescalzo
Role: Storytelling
Agency: sivasdescalzo
2022
SVD Foundation Series second drop. This collection was created as an ode to the places that inspire sivasdescalzo. Having high street stores gives them the space to bond with their community and connect with the local culture. Each one of the stores aims to capture the essence of the city where it is established and to create its own style with the brand shared values.
SVD Foundation Series is an act of love towards the cities where sivasdescalzo’s team work, create, and evolve.
Client: sivasdescalzo
Role: Storytelling
Agency: sivasdescalzo
2022
SVD Foundation Series second drop. This collection was created as an ode to the places that inspire sivasdescalzo. Having high street stores gives them the space to bond with their community and connect with the local culture. Each one of the stores aims to capture the essence of the city where it is established and to create its own style with the brand shared values.
SVD Foundation Series is an act of love towards the cities where sivasdescalzo’s team work, create, and evolve.
MAD
A city belongs to those who know all its sides. Who breathe it when rain falls, when it snows. Who work it, go through it and feel it. To those who know its smell, how it moves, how it shouts. To those who contribute to its evolution without giving up its essence.
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Una ciudad pertenece a aquellos que conocen todas sus facetas. Que la respiran cuando llueve, cuando nieva. Que la trabajan, la recorren y la sienten. A aquellos que saben cómo huele, cómo se mueve, cómo grita. A aquellos que contribuyen para que siga evolucionando sin renunciar a su esencia.
DXB
A city owes its existence to its talent, its culture, its effort. The aim is not to evolve towards a larger or more striking city, but towards one that is more aware of itself, of its particularities, of what makes it special and unique.
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Una ciudad se debe a su talento, a su cultura, a su esfuerzo. Así, el objetivo no es evolucionar hacia una ciudad más amplia o llamativa, sino hacia una más consciente de sí misma, de sus detalles, de lo que la hace especial y única. De lo que transpira.
RE:FRESH
Client: adidas
Role: Copywriting
Agency: sivasdescalzo
2023
Content for adidas. In order to get closer to festival season and present the adidas Gazelle and Campus, we decided to interview emerging talent and create a variety of short capsules to promote on social media.
Client: adidas
Role: Copywriting
Agency: sivasdescalzo
2023
Content for adidas. In order to get closer to festival season and present the adidas Gazelle and Campus, we decided to interview emerging talent and create a variety of short capsules to promote on social media.
& MORE
Role: Concept, copywriting
Agency: sivasdescalzo
2023
Role: Concept, copywriting
Agency: sivasdescalzo
2023
Other projects I’ve been involved in as a creative for brands such as Puma, adidas, New Balance, Birkenstock and more.
SVD ELEMENTS
Client: sivasdescalzo
Role: Concept
Agency: sivasdescalzo
2022
Client: sivasdescalzo
Role: Concept
Agency: sivasdescalzo
2022
Concept for a new line of Instagram Stories. Summarizing in a simple concept the union of different products that belong to the same category.
SVD VOICES
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Written interviews to emerging and local talent. More at @sivasdescalzo.
SVD CHRONICLES
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022
Several chronicles on fashion trends. More at @sivasdescalzo.