BACK TO WORK

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Back to Work campaign. When you go back to work after a long vacation, you can find yourself a little out of place. Emails, meetings... So to hide that internal chaos, you can always look amazing.

SUMMER SALE

Client: sivasdescalzo
Role: Conceptualization
Agency: sivasdescalzo
2022



Summer Sale campaign. To promote the Summer Sale, we decided to present it as something refreshing, as the heat wave we were suffering from was on everyone's lips. Nothing better than discounted products to keep your head busy.


SINGLES’ DAY

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Singles’ Day campaign. Like many other foreign trends, Singles' Day has also made its way to the European market. For this reason, we wanted to take advantage of this moment with some casual ads, which focused on the love of sneakerheads for their collections.


CHRISTMAS

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Christmas campaign. We wanted to present our Christmas campaign showing the chaos of the overwhelming amount of demand that there is during these days with a humorous tone, instead of appealing to the idyllic component of the holidays.

BCN

The essence of a city is influenced not by what is shown in advertisements, but by how the people who live in it think and act. Not by the pictures you see, but by the colors that arise from its sky, which are impossible to capture in a frame, but always recognizable by those who contemplate it every day.

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La esencia de una ciudad viene marcada no por lo que se muestra en sus anuncios, si no por cómo se piensa y por cómo se actúa viviendo en ella. No por las fotografías que te enseñan, sino por los colores que emana su cielo, imposibles de capturar en un fotograma, pero siempre reconocibles por quienes lo divisan cada día.


SVD FOUNDATION SERIES

Client: sivasdescalzo
Role: Storytelling
Agency: sivasdescalzo
2022



SVD Foundation Series second drop. This collection was created as an ode to the places that inspire sivasdescalzo. Having high street stores gives them the space to bond with their community and connect with the local culture. Each one of the stores aims to capture the essence of the city where it is established and to create its own style with the brand shared values.

SVD Foundation Series is an act of love towards the cities where sivasdescalzo’s team work, create, and evolve.
MAD

A city belongs to those who know all its sides. Who breathe it when rain falls, when it snows. Who work it, go through it and feel it. To those who know its smell, how it moves, how it shouts. To those who contribute to its evolution without giving up its essence.

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Una ciudad pertenece a aquellos que conocen todas sus facetas. Que la respiran cuando llueve, cuando nieva. Que la trabajan, la recorren y la sienten. A aquellos que saben cómo huele, cómo se mueve, cómo grita. A aquellos que contribuyen para que siga evolucionando sin renunciar a su esencia.


DXB

A city owes its existence to its talent, its culture, its effort. The aim is not to evolve towards a larger or more striking city, but towards one that is more aware of itself, of its particularities, of what makes it special and unique.

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Una ciudad se debe a su talento, a su cultura, a su esfuerzo. Así, el objetivo no es evolucionar hacia una ciudad más amplia o llamativa, sino hacia una más consciente de sí misma, de sus detalles, de lo que la hace especial y única. De lo que transpira.



DR. MARTENS

Client: Dr. Martens
Role: Conceptualization
Agency: sivasdescalzo
2022



Concept for Dr. Martens original icons. In order to communicate that the Dr. Martens icons would be available in the SVD catalogue, we wanted to emphasize the added value of these silhouettes, which say a lot about the person who wears them.

VANS VAULT 

Client: Vans
Role: Conceptualization
Agency: sivasdescalzo
2022



Concept for Vault by Vans collection. The goal was to explain what the Vans premium collection consists of. It brings together classic silhouettes with limited editions and exclusive collaborations. A line produced as the OG brand's silhouettes in California. Handmade and using meticulously selected materials.

TOMORROW BELONGS TO THE DARING

Client: Salomon
Role: Conceptualization 
Agency: sivasdescalzo
2022



Concept for Salomon ACS PRO Advanced Safari. This silhouette leaves no one indifferent. It is daring and has a lot of presence. It is not made for everyone, as its striking futuristic design attracts any gaze. We wanted to present them through those distant and raw places that only the most daring decide to enter.

FOR ALL KIND OF ACTION

Client: adidas
Role: Conceptualization
Agency: sivasdescalzo
2022



Social media ads. The adidas Animatic is a resistant and adaptable silhouette for the urban territory. With an unconventional design, we wanted to present it as the perfect sneakers for those who run away from pre-established paths and dare to create their own. The streets are their habitat, and they are always on the move. To communicate the concept, we decided to film some 360º videos.

SVD DUBAI

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Opening Soon. For the opening of the SVD store in Dubai and its Instagram account, we needed to present the brand in a very simple way, extolling its uniqueness: offering the most exclusive streetwear brands worldwide in one catalogue.

SVD ELEMENTS

Client: sivasdescalzo
Role: Concept
Agency: sivasdescalzo
2022



Concept for a new line of Instagram stories. Summarizing in a simple concept the union of different products that belong to the same category.


SVD VOICES

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Written interviews to emerging and local talent. More at @sivasdescalzo.

SVD CHRONICLES

Client: sivasdescalzo
Role: Copywriting
Agency: sivasdescalzo
2022



Several chronicles on fashion trends. More at @sivasdescalzo.